GMC Analytics
GMC Analytics is a joint venture between ISG, a leading social research company in Switzerland and GMC Technology – the Standard in Personalized Communication.
Transactional Know-How meets cutting edge analytics
Some years ago, GMC Software Technology recognized the market desire to take the interaction between companies and their customers to the next level by enriching traditional data with social profiling. ISG is providing cutting edge analytics to do exactly this social profiling and to evaluate customers’ preferences.
As a result, GMC Analytics was created in 2009 to meet this market expectation. GMC Analytics provides the technology to manage the multilevel, multimedia marketing campaigns according to customer preferences and their social profile.
The Board
Peter Müller
CEO and member of the board
Peter Müller joined GMC Software Technology's senior management team in September 2009. He is President and CEO of GMC Analytics.
Peter Müller spent previous 12 years at Gartner, the world's leading information technology research and advisory company, where he successfully developed the Gartner Swiss Sales office as Managing Director. In addition, for the last 2 years, he resided in London and was responsible for Gartner's 200M$ research business in Asia Pacific and EMEA.
René Müller
President of the board
Dr. René Müller is president of the board of GMC Analytics AG. Dr. Müller holds a PhD in Physics from the Swiss Federal Institute of Technology, Zurich, and an MBA from IMD International in Lausanne, Switzerland.
His professional experience includes a strong background in research, including fuel cells research with ABB Brown-Boveri, Baden, Switzerland, and Low Temperature Physics with IBM. His management background includes several years as a management consultant with Bain & Co. in London and Munich, and later as a freelance turnaround specialist.
Holger Haedrich
Head of Analytics and Consulting / Member of the Board
Dr. Holger Haedrich started working for GMC Analytics in summer of 2009. He is responsible for the product development, the methodic research and the professional services of GMC Analytics. Holger Haedrich holds a PhD from the University of St. Gallen (HSG) and a Dipl.-Ing. degree from the Technical University of Berlin.
He started his career as development engineer for communication networks. Since the early 90s he worked for well known strategy consulting companies in Europe and founded his own consulting company in 1997 related close to the University of St. Gallen/ Switzerland. To bring fresh ideas and technology to marketing he got involved in the ISG Institute in St. Gallen, a founder of GMC Analytics AG.
Vision
We want to be the number 1 in integrating leading edge social profiling with proven personalized customer communication.
Mission
We are setting new standards in marketing efficiency engaging customers by providing multichannel, multilevel conversations. We offer the total set of tools and professional services to communicate with the customer through paper, electronic media and by providing leading edge analytical tools.